Corporate Event Trends You Can’t Afford to Miss in 2025.
Corporate Event Trends to Watch in 2025: What’s Hot and What’s Not
As we look toward 2025, corporate events are undergoing a major transformation. From virtual gatherings that break geographical boundaries to exclusive in-person experiences that push the envelope, there’s a lot to get excited about in the world of corporate event planning. However, like any industry, not every trend is going to stand the test of time. So, what’s hot and what’s not when it comes to corporate events?
If you’re planning an upcoming event or simply curious about where the industry is headed, we’ve rounded up the top trends that will dominate the corporate event scene in 2025—and some that may be on their way out.
Cheers to unforgettable moments and sparkling memories!
What’s Hot in Corporate Events for 2025
1. Virtual Corporate Events with a Twist
The virtual event revolution isn’t going anywhere. Gone are the days of static Zoom meetings or bland webinars. Companies are investing in platforms that allow for more dynamic content, breakout rooms, networking lounges, and even virtual "swag bags."
Example: During our recent virtual event, we had the pleasure of hosting a shark scientist as a featured speaker, leading an engaging session on marine research and conservation. As a thoughtful gesture tied to the event's theme, attendees were also gifted a digital REI gift card, reflecting the spirit of exploration and adventure discussed throughout the session. Participants walked away with both valuable insights and a tangible memory of the experience.
In 2025, expect to see more interactive event experiences that allow attendees to participate in live polls, Q&A sessions, and interactive workshops, making virtual events feel less like a broadcast and more like a shared experience. For more ideas on virtual experiences, check out our catalog!
2. Exclusive and Curated In-Person Experiences
While virtual events are gaining traction, in-person experiences are also making a strong comeback. But it’s not just about any gathering—it’s about exclusive dining experiences, VIP treatment, and carefully curated activities that create unforgettable memories.
Example: Imagine hosting a private rodeo event for top clients or team-building activities in a luxury sports suite, like the exclusive experiences we curated for past clients at the Days of 47 Rodeo in Utah. These events go beyond a typical dinner or cocktail reception, offering an unforgettable experience that combines excitement, exclusivity, and prestige. It’s about creating moments that attendees can’t get anywhere else.
In 2025, personalization will be key. Custom gifting, themed events, and attention to detail will set successful corporate events apart. Imagine gifting your attendees a custom pairing gift like a curated selection of wines or custom hat that complement the theme of your event. These small touches can leave a lasting impact and elevate your brand’s image.
3. Hybrid Events: The Best of Both Worlds
Hybrid events (those that blend in-person and virtual components) are here to stay, and they’re only getting more sophisticated. For companies that want to engage a global audience without leaving their local teams out of the picture, hybrid events offer the perfect solution.
In 2025, we anticipate hybrid events will go beyond live streaming to integrate real-time interactions between in-person and virtual participants. Whether it’s a panel discussion with both virtual and in-person speakers, or an interactive experience where attendees participate in activities both on-site and online, hybrid events are the way forward.
Example: During a hybrid retail event, in-person attendees will see a showcase of products while virtually connecting with customers from all over the world, offering them personalized experiences and custom gifting options they couldn’t have gotten otherwise.
4. Sustainability and Ethical Event Planning
As sustainability becomes increasingly important to both businesses and consumers, expect to see more eco-conscious choices in corporate events. This includes reducing waste, sourcing local foods, and choosing venues that prioritize sustainability. Green events aren’t just a trend—they're becoming a must-have.
Example: From using eco-friendly materials for swag bags to offering plant-based catering options, sustainability will play a major role in 2025’s corporate event planning. Guests will be looking for events that not only offer high-value experiences but also align with their personal values.
5. Personalized Event Content and AI Integration
Artificial intelligence will continue to play a role in customizing corporate events. Imagine AI tools that analyze attendee data and suggest personalized content or networking opportunities. Event apps that can suggest relevant sessions or even pair attendees with people they’re most likely to connect with based on shared interests or business goals are likely to gain popularity.
Example: Event planners will be able to use data to create bespoke experiences, ensuring that every participant feels like the event was tailored just for them. This personalization will extend to everything from session content to event schedules, making each attendee feel special and engaged.
Insights in the spotlight: inspiring ideas and powerful perspectives shared on stage.
What’s Not So Hot: Trends That May Fade in 2025
1. Over-Saturation of Traditional Webinars
While webinars are still useful for some purposes, their overuse and lack of innovation may cause them to lose appeal. In 2025, attendees will be seeking more engaging formats than the typical PowerPoint presentation and talking-head style of traditional webinars.
Instead, consider interactive virtual corporate events that involve audience participation, live Q&A, and dynamic visuals. Even virtual events with a less formal tone—like expert panels or fireside chats—will likely gain more traction than typical webinars. To learn more about the power of unique virtual events, check out our blog here!
2. One-Size-Fits-All Events
Gone are the days of cookie-cutter corporate events. Attendees now expect events to be customized to their needs, interests, and preferences. A generic event that fails to engage or cater to specific groups is unlikely to leave a lasting impression.
In 2025, personalization will be crucial, and generic “one-size-fits-all” events will begin to fade into the background. Attendees will expect unique experiences that cater to their interests, whether it’s a product demo tailored to their business needs or a team-building activity that’s engaging and fun.
3. Excessive Swag
While custom gifting is still a great way to show appreciation to attendees, the old-school “swag bags” filled with generic pens and branded notebooks are quickly becoming a thing of the past. In 2025, attendees will expect more thoughtful, personalized gifts that reflect the event’s theme or their personal tastes.
This could mean sending a pairing gift that complements the event’s theme (such as a gourmet chocolate and wine set for a high-end networking event) or gifting something that attendees will genuinely use, rather than just a bunch of branded freebies.
Thoughtful touches that make every moment special. ✨ A personalized favor to remember the day by!
Final Thoughts
Corporate events in 2025 are set to be more engaging, exclusive, and personalized than ever before. Whether you’re hosting virtual corporate events with expert speakers, planning a high-end exclusive dining experience, or designing a hybrid event that brings the best of both worlds together, the future of corporate event planning looks bright. The key to success will be focusing on what truly resonates with your audience—offering value, interaction, and memorable experiences that go beyond the ordinary. After all, corporate events are meant to be fun!
Want to learn more? Contact us for more event planning tips and success stories!