“Financial Feminist” Book Tour with Tori Dunlap and SoFi
“These events were tough to get together, but I truly couldn't have done it without partnering with you. Thanks again for all your hard work getting these venues together. Everyone has seemed very pleased with these events and I look forward to continuing working with you.”
-SoFi
SoFi
Personal Finance
“These events were tough to get together, but I truly couldn't have done it without partnering with you. Thanks again for all your hard work getting these venues together. Everyone has seemed very pleased with these events and I look forward to continuing working with you.”
-SoFi
Budget
$45,000
Headcount
100-150
Industry
Finance
SoFi
Personal Finance
Jen Treat
LMH Team Lead
Bringing Words to Life
Partnering with influencer and best-selling author Tori Dunlap, the SoFi brand team brought the Financial Feminist book tour to life in three major cities: Los Angeles, New York City, and Atlanta. Each event featured a fireside chat, open mingling, and a book signing for 100-150 attendees, all executed on a tight turnaround during the busy holiday season.
Attendees were welcome with a beer + wine cocktail hour including heavy appetizers. Then they were able to hear Tori Dunlap, author of Financial Feminist, speak in a fireside chat for around 1 hour. The second hour of the event was open mingling and a book signing with the author.
With creativity, collaboration, and thoughtful planning, LMH Experiences delivered a seamless and memorable book tour for SoFi and Tori Dunlap.
The Midnight Theater, New York City
“Turning around a multi-city book tour on such a tight timeline was no small feat, but seeing the success of each stop and the smiles on attendees’ faces made it all worth it. This project was a testament to the power of teamwork, quick thinking, and strong vendor partnerships.”
