Sneakers + Security
“Before partnering with LMH, our small but mighty Field Marketing team was stretched thin, juggling creative challenges and budget constraints while striving to produce compelling events that aligned with our target audience and go-to-market strategy. We were tired of the same old events and wanted to differentiate ourselves in a crowded market, standing out among the many vendors offering similar experiences.”
Haley Kaprielian
Arctic Wolf
“Before partnering with LMH, our small but mighty Field Marketing team was stretched thin, juggling creative challenges and budget constraints while striving to produce compelling events that aligned with our target audience and go-to-market strategy. We were tired of the same old events and wanted to differentiate ourselves in a crowded market, standing out among the many vendors offering similar experiences.”
Budget
$10,000
Headcount
25-75
Industry
Tech
Haley Kaprielian
Field Marketing & Strategic Partnerships at Arctic Wolf
Jen Treat
LMH Team Lead
Sneakers, Security & Standout Conversations
Sneakers & Security is not your average corporate event - it’s where tech professionals and sneakerheads come together for a one-of-a-kind experience. Arctic Wolf partnered with LMH Experiences to create an engaging virtual event series that blends cybersecurity insights with the excitement of sneaker culture. From sourcing top-tier sneaker experts to managing seamless logistics, LMH transformed their vision into a dynamic, high-energy event that has become a standout program across the U.S. and Canada. The result? A highly engaging, buzz-worthy experience that keeps attendees coming back for more.
With LMH Experiences handling every detail, Arctic Wolf’s vision turned into a must-attend experience that’s as engaging as it is unforgettable!
Cassidy Edwards
LMH Experiences Resident Sneakerhead and Co-Founder of CNK Daily, empowering women in the sneaker and streetwear space.
Hear from Haley…
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Over the past year, we’ve implemented our 'Sneakers and Security' series, which has become our standout program across both the US and Canada. The sneaker enthusiasts sourced by LMH have been incredibly knowledgeable, engaging, and fun. When we first launched this series, we weren’t sure how it would resonate with our target audience, but the overwhelmingly positive feedback and the excellent follow-up conversations with prospective customers have been truly rewarding. We've successfully integrated our company messaging and services while delivering an enjoyable and unique topic. Who would have guessed how many people in the tech industry are secretly sneakerheads?
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Our stakeholders have been highly impressed with the content, delivery, and execution of these events. They've been so well-received that we've expanded the program to multiple territories. In fact, many have stated that these are, without a doubt, the best virtual events they've ever attended
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LMH has been the backbone of our Sneakers and Security program, providing invaluable support from concept to execution. They have seamlessly navigated our schedules, time zones, currency challenges, and agendas, ensuring everything runs smoothly throughout the process.
What is the best part of working with LMH?
“LMH has been incredibly helpful! The entire team is responsive, flexible, and truly feels like an extension of our own team. In particular, Jen has been a pleasure to work with, and I consistently rely on her expertise as I plan my quarterly events with partners. I also love that LMH is a women-owned and operated company, which aligns perfectly with our own field and partner marketing team, all of whom are women”
-Haley Kaprielian, Arctic Wolf
