Football Frenzy - A Winning Combination of NFL Insights + HPE Technology
“Seasonality is important - shifting the event focus to a topic that is currently trending is a great!”
Cody Stout
Budget
$10,000
Headcount
123
Industry
IT
Cody Stout
HPE
Angelica Salvemini
LMH Team Lead
Tech Meets NFL Insider Insights
HPE’s Football Frenzy event was a virtual experience designed to combine education on cutting-edge technology with the excitement of NFL pre-season. LMH Experiences brought in Mook Williams, an industry expert who has advised all 32 NFL teams, to connect with attendees and provide insider insights into draft picks and the upcoming season.
Mook Williams
A true renaissance man - as an NFL agent, he advised top athletes + coaches for over a decade.
Football Frenzy seamlessly blended sports excitement with business insight, engaging HPE’s customers through expert NFL commentary and innovative tech education. LMH Experiences delivered a dynamic virtual event that fostered connections and showcased the power of integrating trending topics with brand messaging.
Hear from Cody…
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Attendees enjoyed an engaging, interactive session where they picked Mook’s brain on their favorite teams, player strategies, and predictions for the NFL season. The event delivered a balance of learning, entertainment, and relevant insights, keeping participants excited and fully engaged throughout.
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The combination of trending content (NFL pre-season) with an expert speaker made the event highly engaging. With 77.6% attendance, this virtual session resonated with customers, providing value beyond a traditional sales pitch while fostering meaningful interaction.
“By combining the buzz of the NFL pre-season with valuable insights from Mook, we created an engaging, educational experience that truly captured attendees’ attention and enhanced HPE’s connection with their customers.”
